Actual Cost – How much it costs the dealer to purchase from the vendor.  This is the actual cost paid to the vendor and is displayed on the purchase order. 


Landed Cost – The landed cost/sales cost is displayed on the sales order and is updated on completion of the dispatch note.


The sales cost - This can be different from the actual cost if the dealer adds on a small percentage to incur operating costs.  The setting for this is within the stock product landed/sales cost % field and the % set will be added onto the actual cost when a sales order or the price is changed via an automatic update.  If no % is set in this field then the landed /sales cost will be the same as the actual cost.


Special Price  - Special price is set within the stock product and will override all other selling prices up to the expiry date set. Special Price will show on the web as a featured product and will override all selling prices on the web and in the back office as per the Prima pricing rules. 


Selling Price –This is the selling price to the customer.


List Price – This is the recommended selling price to the customer.